Everywhere magazine looks like any other travel magazine - glossy photos of beautiful locales, written guides to particular locations.
But how it works behind the scenes is quite different:
- See the world
- Document your trip
- Peer Review (yes, this is the terminology they use)
- Final selection "Our editors curate each issue from the best of the best."
In other words, you contribute your travel photos and stories to the online community, and if they vote you up high enough, you get published in the print magazine (and get U$100 and a free subscription). To extend Clay Shirky... here comes everybody, everywhere.
User-created content in a magazine... well I guess that isn't a total revolution, considering it's the model that Nature and other scientific journals have been using since their inception. Still it's quite unusual to have this bridge between the online and the offline, and the results are far from "amateur". Are there any lessons we can learn from this effort and apply to our online science services? (To some extent PLoS ONE is using this model of "publish any good science online and then let people rate", without the offline magazine component.)