IL2004 - Tuesday - 09:00 keynote

Originally posted 2004-11-16.

AIIP award
NetSnippets Professional Edition
reviewed in November 2004 issue of e-content magazine

honorable mention
Dialog?
MS Office OneNote

NetSnippets - organizing online info - enable users to focus on research rather than organizing the info they are gathering - targetted advanced researchers

09:00 Making Deals: Lessons for Librarians
Patricia Martin
LitLamp Communications Group

expert in getting revenue from sponsorship

Building on What’s Best in Libraries

- corporate partnerships

Marketing Comes Before Money

first mention of post-911

What It Takes To Succeed

Seven Essentials
1. Entrepreneurial culture
2. Know your user group
3. Know your limits - what is and isn’t for sale and why
4. Know which assets are valuable
5. Know “how” you want to partner
6. Tools to make your case: fact sheet, proposal, agreement
7. ?

IBM’s Innovation Process

http://www.litlamp.com/
library
deals