All 300,000+ IBM employees encouraged to blog

Via CorporateBloggingBlog: IBM Blogging Policy, Guidelines, I discover that IBM is about to unleash a virtual army of bloggers.

      With maybe thousands of employees about to start blogging, IBM needs guidelines. Over a period of ten days, IBM bloggers has written them using an internal wiki James Snell writes in his blog (via).

James Snell writes

As has been reported on a variety of blogs around the net, IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of "blogging".

...

the corporate communications and legal teams worked collaboratively with the IBM Blogging Community to draft the Corporate Blogging Guidelines copied below. The core principles -- written by IBM bloggers over a period of ten days using an internal wiki -- are designed to guide IBMers as they figure out what they're going to blog about so they don't end up like certain notable ex-employees of certain notable other companies.