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May 01, 2005


I don't think all of your terms are synonyms. Personally (and as an American with a definite mid-Atlantic bias), I like environmental scan because I think it's more comprehensive. After all, it's important to be aware of new trends, advances, etc. in all areas that may touch your customers -- not just in their particular fields. "Environmental scan" speaks to the regulatory environment, business environment, political environment as well as technological advances. I'm not sure you necessarily have foresight -- just current sight!

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