want to socialize your site? get plucked

Pluck has announced hosted offerings for blogging and RSS reading ("my news") that publishers can incorporate into their sites.  They call it Pluck InSite.

via Outsell Now - Pluck: Helping Newspapers Embrace Social Publishing

In Outsell’s opinion, embracing rather than fighting citizen journalism and the “decontainerization” of content is one of the routes to survival for traditional publishers. It takes a bit of courage on the part of a publisher to acknowledge that it is no longer the only source of news information for its readers. The local newspaper’s mindshare is eroded on the one hand by very compelling local coverage being provided by bloggers, and on the other hand by certain types of content, such as national and international news, that is better provided by other publishers.

The blogs mentioned in the Outsell story and Pluck news release are located at http://www.austin360blogs.com/