my review of The World is Flat

NOTE: This 2006 draft blog post is being published in 2022; it may be incomplete and the information is certainly out of date.

Despite having a huge stack of books to read, I found myself on vacation without anything to read, so I ended up getting The World is Flat (Updated Edition) mostly by accident.

I had rushed into the mall to get the Globe, which no one was selling, so on a quick scan of the bookstore, I thought, hmm, if I'm going to sling around the term I should probably actually read the book.

At 566 pages, it's no light read, but Thomas Friedman presents a comprehensive framework for understanding the impact of technology on our societies.

I had assumed the book was mostly about outsourcing, but it actually covers a wide range of current developments in work and technology.  Friedman describes our society as experiencing "Globalization 3.0".

I was once again surprised, particularly given that he was even using "3.0" terminology, that there was no mention of Toffler's The Third Wave but other than that, the book is very strong.

It covers technology change with explanations that are both clear and comprehensive.  The last thing I would have expected in a book about globalization would be to get a good discussion of underlying technology change, but lo and behold, I read

"But then," added Microsoft's Mundie, "we said to ourselves, 'Geez, if we really want to automate everything, then we need to make it much easier not just for people to talk to people, but for machines to talk to machines -- for machines to interact with other machines about any subject without any humans involved at all or any a priori relationship between the different companies whose machines are communicating."  This was the next work flow breakthrough.

Technically, what made it possible was the development of a new data description language, called XML (extensible markup language) and its related transport protocol called SOAP (simple object access protocol).  Together, they allow any two computer programs to exchange formatted data or documents that contain any form of information.

(from "The Ten Forces that Flattened the World - #3 - Work Flow Software" - page 82)

Issues

"globalization" is missing from the index.

There is no comprehensive reference list or bibliography.  While he does a great job of citing things within the text, it would be nice to have them all gathered together at the end as well.